Strategic Sales Design
Elevate your business with our Strategic Sales Design service. Our skilled team conducts thorough evaluations and tailors solutions for every step of the customer journey.
The review phase includes the following to evaluate your current environment:
As Is Analysis
We adjust our "As Is Analysis" process to fit each customer's needs.
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In-depth evaluations of sales performance, customer acquisition, and revenue generation
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Workshops/interviews with key stakeholders and top performers to review opportunity pipeline and gap analysis process. Identify and solve any issues in the sales pipeline and optimise every sales stage.
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Review sales strategy, team dynamics, and customer buying journey with team
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Centric360 report highlighting improvement areas, growth opportunities, and strategic changes.
Organisational Design & Operating Model
At Centric360, we believe organisational design is key to driving growth and scale, enhancing service quality, improving customer experience, and winning over the competition.
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Conduct a thorough evaluation of the current organisational structure and operating model. Identify strengths, weaknesses, opportunities, and threats related to the existing design.
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Establish scalable processes and sales reports to improve the efficiency, compliance, and output of your revenue operations functions. Ensure that the reports generated match the sales team's objectives and daily tasks and meet the expectations of the sales professionals.
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Create a clear organisational structure that aligns with business objectives.
Sales & Marketing Alignment
Aligning sales and marketing is essential for business success. By documenting best practices, we ensure seamless collaboration between these teams, increasing revenue and achieving organisational goals.
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Establishing joint goals is crucial to align with the overall business objectives, requiring a commitment from both the sales and marketing teams to achieve these shared goals.
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Agree on shared key metrics. A consistent set of KPIs for evaluating joint performance provides a shared framework for measuring success and progress.
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Review the Customer Relationship Management (CRM) system to ensure consistency between teams regarding lead management.
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Create a consistent schedule for regular meetings and open communication channels. Establish a forum for dialogue, feedback, and cooperation between sales and marketing.
GTM Design
Our expertise will highlight areas for improvement in your GTM strategy to reach your revenue goals.
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Understand your target market, including customer needs, challenges, and preferences. Recognise market trends, analyse the competition, and identify ways to differentiate your brand.
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Define your ideal customer profile. Develop engaging messaging that resonates with their needs and challenges. Craft unique value propositions that set your offerings apart from your competitors.
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Define key messaging, pricing strategy, and distribution channels.
Sales Playbook
Our team will empower you with a versatile sales methodology, fostering a customer-centric mindset adaptable to each unique stage of the customer's buying journey, giving you the control to navigate and influence the sales process.
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A clear, documented, step-by-step sales process tailored to align with the organisation's goals and its target market.
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Identify and define USPs, sales plays, and solution portfolios.
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Develop sales enablement documentation that the team can easily understand and implement.
Compensation Plan Design
An effective compensation plan is crucial in fostering employee motivation, motivating them to work towards organisational goals, and ensuring success.
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Create a performance-based compensation structure that aligns with your company's objectives and adequately recognises achievements.
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Align key sales strategies, growth areas, and KPIs to choose the best metrics for ensuring alignment.
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Establish a process for regularly reviewing the compensation plan based on performance outcomes and changing business needs.
